The Power of Life Event Marketing: Connecting with Customers at Key Moments
June 18, 2024 | Andy Mattox
Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the standard by which customer experience...
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Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
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Bring In The Experts to Become Customer Obsessed
September 12, 2022 | Jeff Lewandowski
When the culture of an organization doesn’t put the customer first, its brand inevitably suffers. But customer experience transformation is easier...
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Getting Started with Journey Analytics
September 2, 2022 | Dan Arthur
Journey Analytics is an upcoming trend of opportunity for CX Professionals to gain valuable insights into the customer experience. It’s a practical...
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Why Customer Personas Work and How to Use Them
September 2, 2022 | Dan Arthur
Five Reasons Why Personas Work—and Three Tips to Begin Using Them
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Why Quantitative Surveys Fall Short When it Comes to Customer Experience (CX)
September 2, 2022 | Dan Arthur
What do your customers really want? Finding out isn’t just a matter of asking via surveys. It’s about asking the right questions – something that...
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Changing Customer Expectations and the ‘stay safe’ Lens
September 2, 2022 | Andy Mattox
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How Blockchain is shaping Customer Experience
September 2, 2022 | Tim Carrigan
2017 was a year that ushered in several new words into our vocabulary … fake news, fidget spinners, and of course … Bitcoin. While we will...
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Put Your Customers First with These Customer Experience (CX) Tools
September 2, 2022 | Andy Mattox
Is your marketing making promises that your customer experience (CX) doesn’t deliver? Aligning your CX, brand and marketing is an effective way to...
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Secrets for Getting the Most Out of Personas and Journey Maps
March 11, 2014 | Jeff Lewandowski
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the...
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