10 Marketing Strategies to Improve the Digital Customer Experience
June 20, 2024 | Tim Carrigan
Embracing the ever-changing world of digital marketing and prioritizing the needs of the customer is essential for staying ahead of the curve and...
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How to Enhance CX by Rallying Around Your Customers
June 19, 2024 | Jeff Lewandowski
Sooner or later, every company has a come-to-Jesus moment where it’s suddenly, painfully clear that the organization has gone off track. In some...
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Building a Successful Customer Experience Program: 7 Key Elements
June 18, 2024 | Dan Arthur
Customer experience is an enterprise effort. A customer experience program sets the strategy and underpins its importance so that employees are...
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The Power of Life Event Marketing: Connecting with Customers at Key Moments
June 18, 2024 | Andy Mattox
Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the standard by which customer experience...
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Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
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6 Ways to Optimize Touchpoints with Customer Experience Design
May 2, 2023 | Dan Arthur
In today's hyper-competitive business environment, delivering an outstanding customer experience (CX) is no longer optional—it's a necessity....
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Create Crazy Loyal Customers with Andrew Reise
February 16, 2023 | Andy Mattox
Implementing a successful customer experience program entails crafting customer promise statements—starting with current brand promises as a north...
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Employee Experience Drives Customer Experience
January 24, 2023 | Joe Piette
As the adage goes, your customer experience is only as good as your employees’ experience. When people show up to work happy, they’re more likely to...
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Give Your Online Customer Service A Reality Check Or Your Customers Will Do It For You
September 12, 2022 | Jeff Lewandowski
If your online customer service doesn’t meet their expectations, 75 percent will try another channel, costing you an average of $22 million annually...
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Bring In The Experts to Become Customer Obsessed
September 12, 2022 | Jeff Lewandowski
When the culture of an organization doesn’t put the customer first, its brand inevitably suffers. But customer experience transformation is easier...
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