MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview
October 8, 2024 | Dan Arthur
Understanding customer preferences and optimizing product offerings are critical for business success in any industry. Take Amazon, for example: had...
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6 Steps To Reduce Costs with Customer Experience Automation
July 21, 2022 | Jeff Lewandowski
In our previous post on automating customer interactions, we talked about market trends: the Work from Home Event and the AI Revolution. The...
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Six Strategies to Move Your CX Business Case from Solid to Sold
May 13, 2014 | Tim Carrigan
I don’t doubt you know how to build a business case for a customer experience initiative, or even the business case for a full-blown CX strategy. If...
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Lead or Follow? How a Future-State-First Strategy Enables Customer Experience Innovation
February 28, 2014 | Jeff Lewandowski
Are you giving your customers what they want? What if they don’t know what they want?
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