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Dive into the newest and most popular insights from our experienced experts.

Designing High-Impact AI Coaching Programs for Call Center Success
Customer Experience

Designing High-Impact AI Coaching Programs for Call Center Success

February 17, 2025 |

Creating a high-impact AI coaching program for call centers requires thoughtful planning that starts with clear goals and outcomes. Designing an...

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Implementing AI-Driven Real-Time Coaching: Key Strategies for Success
Customer Experience

Implementing AI-Driven Real-Time Coaching: Key Strategies for Success

February 12, 2025 |

Not all contact center agents perform the same. New agents face a learning curve, while more experienced ones have differing levels of skill. Even...

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Effective Management of AI Coaching Programs for the Contact Center: A Guide to Monitoring and Optimization
Customer Experience

Effective Management of AI Coaching Programs for the Contact Center: A Guide to Monitoring and Optimization

February 11, 2025 |

AI-driven coaching can be a powerful asset for any call center by helping agents perform at their best and deliver exceptional customer experiences....

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Embracing AI in CX (Customer Experience) Research
Customer Experience

Embracing AI in CX (Customer Experience) Research

November 21, 2024 |

“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they...

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Brand Equity Tracking: Insights from a Financial Institution Case Study
Customer Experience

Brand Equity Tracking: Insights from a Financial Institution Case Study

November 12, 2024 |

Imagine you're a brand manager at a corporate banking institution. One day, you notice a decline in client engagement and loyalty among your...

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Global Customer Experience: A Comprehensive Overview
Customer Experience

Global Customer Experience: A Comprehensive Overview

October 22, 2024 |

We live in a globalized society where one can chat with a friend in Australia, shop for Indian curry online, and work for a Canadian employer—all...

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The Benefits of Agile Research Using an Insight Community
Customer Experience

The Benefits of Agile Research Using an Insight Community

October 15, 2024 |

Unlike traditional research methods, agile research is iterative and flexible, allowing businesses to rapidly adapt to changing market conditions and...

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MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview
Customer Experience

MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview

October 8, 2024 |

Understanding customer preferences and optimizing product offerings are critical for business success in any industry. Take Amazon, for example: had...

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Understanding Customer Personas for State Lottery Instant Scratch Games
Customer Experience

Understanding Customer Personas for State Lottery Instant Scratch Games

October 1, 2024 |

The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...

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Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
Customer Experience

Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research

September 17, 2024 |

In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...

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