Embracing AI in CX (Customer Experience) Research
November 21, 2024 | Dan Arthur
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they...
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Brand Equity Tracking: Insights from a Financial Institution Case Study
November 12, 2024 | Jeff Lewandowski
Imagine you're a brand manager at a corporate banking institution. One day, you notice a decline in client engagement and loyalty among your...
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Global Customer Experience: A Comprehensive Overview
October 22, 2024 | Dan Arthur
We live in a globalized society where one can chat with a friend in Australia, shop for Indian curry online, and work for a Canadian employer—all...
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The Benefits of Agile Research Using an Insight Community
October 15, 2024 | Dan Arthur
Unlike traditional research methods, agile research is iterative and flexible, allowing businesses to rapidly adapt to changing market conditions and...
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MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview
October 8, 2024 | Dan Arthur
Understanding customer preferences and optimizing product offerings are critical for business success in any industry. Take Amazon, for example: had...
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Understanding Customer Personas for State Lottery Instant Scratch Games
October 1, 2024 | Jeff Lewandowski
The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...
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Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
September 17, 2024 | Dan Arthur
In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...
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The Role Of Market Research Focus Groups
September 3, 2024 | Jeff Lewandowski
Focus groups are becoming more important as a growing top market research technique for brands. They offer a unique opportunity to dive deep into...
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Future State Journey Map: Essential Steps for Customer Experience Success
July 26, 2024 | Jeff Lewandowski
Customer journey mapping is a powerful customer experience (CX) tool. In addition to being a simple way to upgrade experience across an organization,...
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Andrew Reise Recognized by Independent Research Firm for CX Strategy Consulting Services
July 15, 2024 | Andy Mattox
The recent Forrester Research report, The Customer Experience Strategy Consulting Services Landscape, Q2 2024, provides an overview of 31 CX...
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