Journey Maps
Secrets for Getting the Most Out of Personas and Journey Maps
March 11, 2014 | Jeff Lewandowski
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the...
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Customer Experience
Lead or Follow? How a Future-State-First Strategy Enables Customer Experience Innovation
February 28, 2014 | Jeff Lewandowski
Are you giving your customers what they want? What if they don’t know what they want?
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Customer Experience Strategy
Use Empathy to Improve Your Customer Experience Strategy
September 12, 2013 | Jeff Lewandowski
Innovate or die.
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