Brand Equity Tracking: Insights from a Financial Institution Case Study
November 12, 2024 | Jeff Lewandowski
Imagine you're a brand manager at a corporate banking institution. One day, you notice a decline in client engagement and loyalty among your...
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Understanding Customer Personas for State Lottery Instant Scratch Games
October 1, 2024 | Jeff Lewandowski
The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...
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The Role Of Market Research Focus Groups
September 3, 2024 | Jeff Lewandowski
Focus groups are becoming more important as a growing top market research technique for brands. They offer a unique opportunity to dive deep into...
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Future State Journey Map: Essential Steps for Customer Experience Success
July 26, 2024 | Jeff Lewandowski
Customer journey mapping is a powerful customer experience (CX) tool. In addition to being a simple way to upgrade experience across an organization,...
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The Power of Digital Customer Research in CX Optimization
July 9, 2024 | Jeff Lewandowski
Understanding and adapting to customer preferences and behaviors is critical for business success in customer experience (CX) optimization. Digital...
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How to Enhance CX by Rallying Around Your Customers
June 19, 2024 | Jeff Lewandowski
Sooner or later, every company has a come-to-Jesus moment where it’s suddenly, painfully clear that the organization has gone off track. In some...
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Why EX Is the Driver of CX
June 19, 2023 | Jeff Lewandowski
Picture this: After walking into a store, the employees are clearly unhappy, disengaged, and uninterested in helping. How does that feel? Chances...
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Give Your Online Customer Service A Reality Check Or Your Customers Will Do It For You
September 12, 2022 | Jeff Lewandowski
If your online customer service doesn’t meet their expectations, 75 percent will try another channel, costing you an average of $22 million annually...
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Bring In The Experts to Become Customer Obsessed
September 12, 2022 | Jeff Lewandowski
When the culture of an organization doesn’t put the customer first, its brand inevitably suffers. But customer experience transformation is easier...
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The 3 Types of Customer Journey Mapping
September 2, 2022 | Jeff Lewandowski
Lots of companies now use journey maps to understand and improve the customer experience. Problem is, they don’t use them very well. Analysts have...
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