Embracing AI in CX (Customer Experience) Research
November 21, 2024 | Dan Arthur
“The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they...
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Global Customer Experience: A Comprehensive Overview
October 22, 2024 | Dan Arthur
We live in a globalized society where one can chat with a friend in Australia, shop for Indian curry online, and work for a Canadian employer—all...
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The Benefits of Agile Research Using an Insight Community
October 15, 2024 | Dan Arthur
Unlike traditional research methods, agile research is iterative and flexible, allowing businesses to rapidly adapt to changing market conditions and...
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MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview
October 8, 2024 | Dan Arthur
Understanding customer preferences and optimizing product offerings are critical for business success in any industry. Take Amazon, for example: had...
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Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
September 17, 2024 | Dan Arthur
In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...
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Future-Proofing CX Through UX Innovation
August 20, 2024 | Dan Arthur
As technology advances and consumer expectations shift, businesses must adapt their customer experience (CX) strategies to stay relevant and...
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Emerging Digital Research Trends for 2024 and Beyond
June 25, 2024 | Dan Arthur
Understanding consumer behavior, preferences, and market trends has become a necessity in driving strategic decisions and supporting innovation....
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Building a Successful Customer Experience Program: 7 Key Elements
June 18, 2024 | Dan Arthur
Customer experience is an enterprise effort. A customer experience program sets the strategy and underpins its importance so that employees are...
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Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
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6 Ways to Optimize Touchpoints with Customer Experience Design
May 2, 2023 | Dan Arthur
In today's hyper-competitive business environment, delivering an outstanding customer experience (CX) is no longer optional—it's a necessity....
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