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Dive into the newest and most popular insights from our experienced experts.

Global Customer Experience: A Comprehensive Overview
Customer Experience

Global Customer Experience: A Comprehensive Overview

October 22, 2024 |

We live in a globalized society where one can chat with a friend in Australia, shop for Indian curry online, and work for a Canadian employer—all...

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The Benefits of Agile Research Using an Insight Community
Customer Experience

The Benefits of Agile Research Using an Insight Community

October 15, 2024 |

Unlike traditional research methods, agile research is iterative and flexible, allowing businesses to rapidly adapt to changing market conditions and...

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MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview
Customer Experience

MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview

October 8, 2024 |

Understanding customer preferences and optimizing product offerings are critical for business success in any industry. Take Amazon, for example: had...

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Understanding Customer Personas for State Lottery Instant Scratch Games
Customer Experience

Understanding Customer Personas for State Lottery Instant Scratch Games

October 1, 2024 |

The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...

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Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
Customer Experience

Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research

September 17, 2024 |

In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...

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The Role Of Market Research Focus Groups
Customer Experience

The Role Of Market Research Focus Groups

September 3, 2024 |

Focus groups are becoming more important as a growing top market research technique for brands. They offer a unique opportunity to dive deep into...

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Future-Proofing CX Through UX Innovation
Digital Experience

Future-Proofing CX Through UX Innovation

August 20, 2024 |

As technology advances and consumer expectations shift, businesses must adapt their customer experience (CX) strategies to stay relevant and...

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How to Create the Right Line of Visibility for Optimal CX
Customer Experience Strategy

How to Create the Right Line of Visibility for Optimal CX

August 16, 2024 |

How far behind the scenes of your operation should your customers see? The answer is tougher to determine than most brand leaders realize. But...

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8 Customer Journey Mapping Best Practices
Journey Maps

8 Customer Journey Mapping Best Practices

August 6, 2024 |

How well do you understand the intricate pathways that lead customers to interact with your brand? Customer journey mapping serves as a strategic...

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Future State Journey Map: Essential Steps for Customer Experience Success
Customer Experience Strategy

Future State Journey Map: Essential Steps for Customer Experience Success

July 26, 2024 |

Customer journey mapping is a powerful customer experience (CX) tool. In addition to being a simple way to upgrade experience across an organization,...

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